3-D films sure are dominating the box office this year with thirteen of the first 17 box-office weekends claimed by films like “Avatar”, “Alice in Wonderland”, and now, “How to Train Your Dragon”.
“How to Train Your Dragon” is proving pretty hard to slay after claiming the top spot in the box office even if it is already on its fifth week in movie theaters. The drop in earnings is also not really rapid considering that on the 5th week it just dropped by 23% compared to last week, for a total of $15 million on the last weekend, almost $3 million more than the second placer “”The Back-up Plan”. During its 5-week run the animated adventure film has already amassed an estimated $173 million in the North American Box Office alone.
The 3-D film’s successes are being attributed by many to higher ticket prices but still, they wouldn’t be raking in as much dough had it not been for repeat customers and continued interest.