According to LA Times, the box office revenue in North America has gone up even if the actual number of tickets sold remained stagnant.
In 2007, revenue went up by 4% to $9.7 billion but the number of tickets sold stayed at 1.4 billion tickets – the same as 2006 figures. Despite the lack in growth it is still a lot better than the low sales in 2005.
Studios were hoping for a better turn out last year considering the nice sales figure at the start of the year due to films like “300″ and “Wild Hogs”. The summer films also made a good showing but ticket sales began to taper of in the fall. Thankfully, films released in December also made a good showing with some, like “I Am Legend” continuing to dominate the box office even until this month.